The Perfectionist
Brand Deisgner & Strategist, Logo Designer.
Alexander known as the perfectionist stands out for his attention to detail and dedication to creating and polishing works, down to the last iteration.
With his analytical skills, he can spot issues and flaws that prevent brands from growing, guiding him toward a winning strategy.
Every detail is important to him; he knows how to handle the complexity of shapes to create logos that become the beating heart of the client’s business. Over the years, he has created several identities capable of revitalizing businesses that had been stalled for a long time.
- Color Theory
- Color Psychology
- Applied Gestalt Psychology
- Typographic Knowledge
- Study of the visual identity and corporate image
- Brand Manual Creation
- Brand Storytelling
- Naming Study
- Brand Positioning
Alexander tenaciously addresses the most insidious problems by giving a simple and elegant solution.
The skills in common that he has with the rest of the team are:
- Graphics
- Photography
- Communication
